Dynamics 365 Commerce: Omnichannel commerce - Add support for multiple outlet B2B ordering via CSU

Microsoft's description

Available for B2B scenarios in Dynamics 365 Commerce (including headless Commerce), this feature enables retailers to configure unified sign-in in Commerce headquarters and integrate third‑party storefronts using CSU APIs. The organization selector and related capabilities are exposed via CSU endpoints so that third-party sites can consume identities, organizational context, and ordering workflows without relying on native UI components. Functional enhancements Contact model transition : Replaces the customer account type "Person" with type "Contact" to better manage B2B partners. Single contact linking : Links one customer contact to multiple organizations within the hierarchy. Customer hierarchy improvements : Links B2B buyer and seller contacts to organization accounts directly from the customer hierarchy. Unified ordering : Enables buyers to purchase for multiple outlets using a single account. Organization credit limits : Allows all authorized buyers to order against the credit limit for their organization. Sales order invoices : Generates sales orders and invoices tied directly to the organization account. Organization account-based experiences : Automatically populates buyer address and credit limits from the organization account. Order taker identification : Captures the buyer's name as the order taker in the sales order. Auditing : Enables easy auditing of user activity orders across multiple outlets. Business Value: This feature simplifies purchasing for business-to-business (B2B) buyers by enabling a single sign-in to manage multiple outlet orders. It reduces friction, improves operational efficiency, and ensures accurate credit and address data for every transaction, even when using third-party storefronts powered by a headless Commerce engine. By using Commerce Scale Unit (CSU) for contact identity and organizational context, businesses can unify sign-in, streamline workflows, and reduce operational complexity for B2B buyers who are managing multiple outlets. This flexibility enables retailers to extend multioutlet capabilities beyond native Dynamics 365 Commerce storefronts, accelerating innovation and improving buyer confidence across diverse channels. Enabled for: Enabled by admins/makers/marketers for end users