Microsoft Viva: Campaigns in SharePoint
Microsoft Viva Campaigns in SharePoint is a new native capability for corporate communications teams to create, distribute, and measure news campaigns directly within SharePoint. Currently available only to Viva Amplify users, this feature provides lightweight campaign management and analytics integrated into the existing SharePoint news experience.
Microsoft's description
Campaigns in SharePoint (site campaigns) is a new capability that brings Viva Amplify’ s campaign management natively into SharePoint. Corporate communications teams now have a unified place to create, distribute, and measure their news without leaving the platform where their news content already lives. This feature applies only to Amplify users as of now. This is a complementary way to create lighter weight campaigns inside a SharePoint site as a way to organize your SharePoint news posts and benefit from campaign analytics directly from SharePoint.